Ongoing contact with online and offline media, and developing and distributing news releases generate positive, credible media coverage which go towards the positioning and branding of a product or service. Target markets trust their magazines and newspapers – by getting these news sources to champion a brand, the target markets will trust the brand and believe its promises.
Includes:
- Media release creation:
- Compile relevant/timely discussion points
- Create different versions (short, long, target group-specific)
- For Web-based press release distribution optimisation of the media release content according to current SEO initiatives.
- Include pictures/logos whenever possible.
- Research and analysis of relevant media platforms/press rooms.
- Submission to the relevant media platforms/press rooms (content, logos and images).
- Promotion through bloggers who are influential on relevant topics.
- Promotion of media releases through social media sites, as well as participation in community discussions on these sites.
Write a comment