Event marketing is the undertaking of promotional activities involving an event, such as a trade fair, or sport or social event, designed to bring a product/service or brand to the attention of the public. Event marketing allows direct communication between a brand and the target market, including feedback, and is an excellent strategy for launching a brand, building brand recognition and engaging with the public in a tangible way. Event marketing is an excellent approach for a brand to make a personal connection.
Possible Tactics:
- Booth/Display/Signage Creation
- Direct Marketing Campaign
- Invitation
- Follow Up (email, telemarketing, etc.)
- Contest or Lucky Draw
- Goody Bag or Free Gift
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